The Mystery of the Lost Colony - 941 Words

For centuries the disappearance of the Roanoke colonists has been one of the great mysteries in the historical community. Within the span of three years, 120 colonists disappeared from an English colony on Roanoke Island, a small piece of land off the coast of North Carolina. The evidence left behind barely gives us a clue as to what could have happened to the entire colony. With the testimony of John White, the leader of the colony that left the settlement to get more supplies, and what little evidence there is, there have been many theories as to what actually caused the disappearance. When trying to make a logical conclusion about the disappearance of the 120 inhabitants of the colony at Roanoke, there are many factors to consider.†¦show more content†¦The purpose of this overtly hostile action was to obtain information from the chief about the defensive capabilities of the surrounding Indian nations. This action only served to alienate the tribe and force the settlers to depend on the fruits of their own labors†¦ within months the first Roanoke colony was in disarray and the settlers were near starving (Croatoan). The colony barely lasted until Sir Francis Drake’s fleet sailed by in 1586 when Drake offered supplies or a trip back to their homeland. The settlers, starving and homesick, quickly accept the offer and return to England. Not even a week later a relief ship arrives with supplies to discover the settlement abandoned. The supply ship left fifteen men with a reasonable amount of food before departing (The Settlement). Raleigh’s first colony was an instructive test run for a second, more planned effort. He determined that if the colony was relocated 80 miles north in the Chesapeake Bay shipping would be essentially easier. He also decided to reconfigure the core of the colony by allowing seventeen women, nine children, and two ex-convicts under their new leader. John White was the expeditionary artist during Lane’s colony andShow MoreRelatedScience : The Mystery Of The Lost Colony1055 Words   |  5 PagesScience Unravels the Mystery of the Lost Colony What makes history such an interesting subject to study are the many mysteries intertwined with in it. Over the years many of the mysteries have been solved. However, one of the most intriguing mysteries still remains unsolved and leaves us with a question that needs to be answered, what happened to the settlers of the Lost Colony of Roanoke? Since their disappearance historians have come up with multiple theories about what could have possibly happenedRead MoreUnsolved Mysteries : The Lost Colony2458 Words   |  10 PagesUnsolved Mysteries - The Lost Colony During the 1500’s, the English started their first attempts at colonizing in the New World. One of the first colonies to settle in North America was named after the island on which they settled. That island was named the Roanoke Island. After a while of living on the island the colony had to return to England, since there had been a shortage of food and they had been attacked by nearby indians multiple times. A second group of English settlers also tried to settleRead MoreThe Mystery Of The Lost Colony Of Roanoke2021 Words   |  9 PagesThe mystery of the Lost Colony of Roanoke is a puzzling mystery about what happened to the first English settlers in America. The question is, what actually happened to them, because even with evidence and research no one knows for absolute certain what actually did happen. The disappearance of an entire colony, who left behind a dismantled settlement and the word Croatoan etched into a tree has stumped many archaeologists. Countless the ories have arisen, some more outrageous than the restRead More The Mystery of the Lost Colony of Roanoke Essay2868 Words   |  12 PagesThe Mystery of the Lost Colony of Roanoke It was the age of discovery that first provoked intrigue and curiosity of new lands, particularly the Americas, and how the Europeans could expand to fit their society within the borders of this unknown and unexplored land. By the 1580s, more had been learned about the Americas, but any colonization until this point had not even been attempted. And so it was the English, under Queen Elizabeth Is rule, that were issued to establish a colony along theRead MoreWhy the Roanoke Colony Disappeared1120 Words   |  5 Pagesof, nowadays, North Carolina (Drye Willie, 2004). On the ship the ship is a pregnant women also known as Eleanor Dare, daughter of John White, and the mother of Virginia Dare; the first English born American child. The Roanoke colony is one of the first American mysteries that no one has yet solved. There are a lot of theories regarding this tragedy. Some say that they drowned, and others say that they merged with the Indians living near by the colonists. Based upon rese arch, the theory that appearedRead MoreRoanoke Island: the Lost Colony1691 Words   |  7 PagesRoanoke Island: The Lost Colony Alycia Roberts HIST113 VC On July 22, 1587, long before the Pilgrims arrived at Plymouth Rock, 117 hopeful colonists from England landed ashore onto a tiny island along the coast of what is today North Carolina. The group unpacked and founded a settlement, Roanoke Island. Then they vanished without a trace. The story of the Lost Colony has fascinated people across four centuries and remains one of the enduring mysteries of early America. There are several theoriesRead MoreEssay on The Lost Roanoke Colony741 Words   |  3 Pagesthought by most of our general population to be the first colony in the New World. This is only half true. Jamestown is considered our first successful colony, however it was not our first attempt at a colony. There were a few attempts to colonize the New World before Jamestown and one in particular that is found to be interesting is Roanoke also known as the Lost Colony. It received this name due to the fact that the colonists that settled this colony disappeared very mysteriously. This poses the questionRead MoreThe Disappearance Of The Roanoke Island Colony1214 Words   |  5 PagesAmerica’s past is a mysterious one, riddled with unsolved questions and misleading legends. One of the most prominent enigmas that has haunted historians for centuries is the disappearance of the Roanoke Island Colony, also known to many as The Lost Colony. After leaving for three years, the governor of Roanoke Island, John White, returned to find the settlement abandon. The only remaining clue was the word â€Å"CROATOAN† carved into a fence post and the letters â€Å"CRO† etched into a nearby tree. SeveralRead MoreThe Last Colony Of Roanoke1639 Words   |  7 PagesThe Last Colony of Roanoke Five hundred years ago, European explorers landed in North America. After trying to locate a new route to Asia across the Atlantic Ocean, they found a continent they did not know existed. Three different groups traveled to the New World, starting in 1584 (Basu, Tanya). The last group included Gov. John White, he had to return to England to submit his report to the Queen. John White tried several times to return to Virginia, but it wasn’t until a few years later he was finallyRead MoreA Kingdom Strange By Dr. James Horn1736 Words   |  7 Pagesbest seller is, â€Å"A Kingdom Strange: The Brief and Tragic History of the Lost Colony of Roanoke†. He is also the editor for five books on colonial and early American history. â€Å"A kingdom strange† by Dr. James Horn was copyright and published in the United States of America in March of 2010. A kingdom strange is a book that shares the political events along with other events that took place in 1587, which led to the lost English colony of the Roanoke Island. Horn’s reason to choose this topic to write

Social Media Is Not The Only Reason For The Privacy

Privacy, it is the one thing that we seem to not have enough of. But the question must be asked, â€Å"Whose fault is that?† The answer is quite simple, ours. Social media is the number one cause of lack of privacy. It is something about social media that make us loose our sense of reason and place all sorts of personal information on the Internet for all the world to see. But, social media is not the only reason for the privacy breech. There are many reasons, and computer hackers are just one. Our email information is sold, bank loans, mortgages, and the list could go on and on. Computers are one of the world’s greatest inventions, and sadly, one of the worst. Thanks to computers, there are so many things we can do from the comfort of our own home. We can do our banking online, pay our bills, go to school, look for jobs, and so on. Computers have made us all lazy. They have also made us unconcerned, at least up until recently, with our privacy. We all know there are bad people in this world, but it seems to be that we have forgotten that there are some very, very smart people in this world as well. It took a very smart person to invent the computer, to figure out the inner workings. But if one person can do this many can do this. Enter the computer hacker. A computer hacker is someone who can break into your computer and steal whatever information you have in your system. All of your private information that you think is safe, is not safe anymore. These hackers can take theShow MoreRelatedThe Freedom Of Expression And Privacy Of Citizens1471 Words   |  6 Pagesquestioning freedoms and privacy of citizens. One of these freedoms that is being questioned is the freedom of expression. The freedom of expression, as freedomhouse.org stated, â€Å"is the right of every individual to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers † (Freedom of Expression). This freedom is described in Article 19 in the Universal Declaration of Human Rights. The other issue, privacy, is also importantRead MoreWhy Companies On Social Media Is Overstepping Their Boundaries And What Should Be Done Essay1646 Words   |  7 Pagesfor the world to see. The only problem when it comes to that is what happens once that information has been posted. The information you post online can be used for any reason, and sometimes, without your consent. Jacob Silverman, author of Terms of Service, believes that anything you post online is being abused by companies and even the social media sites themselves, and I agree with him on that. In the following essay, I will explain to you why companies on social media are overstepping their boundariesRead MoreThe Lack of Privacy over the Internet1375 Words   |  5 PagesIt is apparent, that privacy is becoming less of a factor to people now days and technology contributes to it. Technology is a big part of the problem in many ways. Camera are installed almost everywhere, that make it almost impossible to not have your every movement accounted for with the use of CCTV (Closed Circuit Television). Social media also contributes to the lack of privacy one may have, by ones choice to post about their private lives in cluding their family and friends. With so manyRead MoreNegative Effects Of Social Media811 Words   |  4 Pages The Negative Impacts of Using Social Media What is the impact of long-term social media use on Americans? Social media has been one of the most influential activities for young Americans and the Americans as a whole. According to the statistic from â€Å"Use of Social Media by US Adults According to Age Group, 2016,† 86 percents of adult Americans use the Internet such as Facebook, Instagram, LinkedIn, Pinterest, and Twitter. This statistic shows that most of the peopleRead MoreShould there Be Regulations on Social Media Privacy for Juveniles1140 Words   |  5 Pagesyears, the privacy issues on social media have aroused controversial debates. It was argued by Albarran that people are losing control over their personal privacy, given the rapid boom of social sharing (146). No matter what viewpoint one holds towards secrecy, it is undeniable that the intrusion of social media privacy has become so intense that should no one ignore the possible consequences: Users’ information is constantly exploited for comm ercial use, while privacy loopholes on social networkingRead MoreTechnology Has Made Many Advancements1648 Words   |  7 PagesRiki Sanghvi COMM 100 Privacy Technology has made many advancements in the recent years. The first computer was built in 1946 by J. Presper Eckert and John Mauchly at the University of Pennsylvania. Without this invention who knows where we would be today because this brought up many other designs like websites and apps that can be accessed anywhere at any point in time. With the birth of the computer comes the birth of social media which according to Hale (2015) began 1997 with a websiteRead MoreThe Negative Impact Of Social Media852 Words   |  4 PagesThe Negative Impact of Social Media According to the Pew Research Center, â€Å"41% of social media-users have experienced at least one negative outcome as a result of using a social networking site.† In this article, Norton uses logos, pathos, and ethos to explain his standpoint to his audience. Logos are used when Norton brings up the legal issues of social media such as privacy concerns. Bringing the reader into Norton’s own personal experiences of abuse and name-calling uses pathos. Finally, ethosRead MoreIs Personal Privacy At Risk From Social Media?1624 Words   |  7 PagesIs personal privacy at risk due to social media? Since the creation of the first social media site in the late 1990s, over 2 billion people around the world use social media every day. Over the past decade personal and professional life have gradually become overwhelmed with social media, such as Facebook, YouTube, and Twitter. What all these sites have in common is that they enable people to share, communicate, connect, and build careers while enjoying their social lives. In this world, people haveRead MoreSocial Medias Impact On American Society1598 Words   |  7 Pagesthe United States, social media has had a major impact in American society. It has a profound influence and intertwined itself in almost every aspect of the average American’s life. It ranges from providing updates of location of a person(s), events, and sharing personal moments. Even different industries are utilizing social media as a platform for communication, information, and sales mediums. One industry, the health care field has seen a rise in the ut ilization of social media. For instance, anRead MoreReasons Why I Avoid Social Networking Services996 Words   |  4 Pageshave been asked to either stop using a social network or to join a specific social network; like Facebook. We have these two authors; Alan Norton and Dan Fletcher, they give their reasons why we shouldn’t use social networks and why they don’t use them in their essays. Which are, respectively, â€Å"10 Reasons Why I Avoid Social Networking Services† and â€Å"How Facebook is Redefining Privacy.† In my opinion, it should be up to the reader what they decide to do on social network services. One should have the

Fall Of Romanian Republic And Julius Caesar History Essay Free Essays

When people imagine a great imperium, most think of Rome. The Romans had great thoughts and programs which would hold made any current imperium seem bantam. From the great enlargement led by consummate tacticians to the immensely progress authorities which our authorities is modeled after today, the Romans had a fantastic hereafter, if non for its many defects. We will write a custom essay sample on Fall Of Romanian Republic And Julius Caesar History Essay or any similar topic only for you Order Now The early enlargements led to the separation of an already seesawing societal category, the authorities had many holes which rewarded the wealthy and the greed of Lords and people of power weakened a authorities which could hold been to the full polished. The rise of Julius Caesar after the agreement with Pompey would hold been longer lived if the senator ‘s powers were n’t relinquished for the â€Å" better of the people. † All of this and more would finally take to the autumn of the Roman Republic and subsequently the Roman Empire. There were many factors which led to the autumn of the Roman Republic which include the battle of authorities breakability, the negative influence of the Gracchi, the First Triumvirate and the absolutism of Julius Caesar. To understand how Rome finally fell, one must get down before the little city state grew. After the concluding Roman male monarch was exiled, Rome attempted to construct a little, but slightly effectual authorities described as an oligarchy or ruled by â€Å" few † ( Asimov 28 ) . As a Republic, the Romans gave power to a leader by electing him into office, similar to what we do today. This official, known as the pretor, was kept in cheque by another pretor who was in office. Efficaciously, nil would go on unless both wholly agreed on an issue which better notes their place as consuls. Today in the American authorities, there are three subdivisions ( Executive, Legislative and Judicial ) which appear to be efficient plenty to properly â€Å" look into † each other. Like our executive subdivision, the Roman consuls were in charge of the military and led them into conflict ( Asimov 24-25 ) . Similarly to the American Judicial subdivision, Romans had their ain Judgess call ed quaestors which overlooked all of the tests. This was the beginning of a suited system of regulating, but the issue was the people who could be elected to keep these places were of a certain category. The two chief societal categories in the early Roman Republic were the patricians and the plebeians, plebs for short. The patrician category consisted of Lords and wealthiest land proprietors. The plebs were the mundane societal category of normal, mundane citizens which included merchandisers, workers, and the hapless. During the beginning of the immature authorities, the lone people who could be elected into the taking places were the patricians. This restriction of power led to a split in the two categories. Basically, the voice of all was non heard because merely the patricians were able make of import determinations affecting mundane activities and lawmaking. Not merely was the state of affairs unfair, but the deficiency of attention for all citizens increased the separation of categories. The illustration Asimov gives is this: â€Å" Why should the patrician attention? He was good plenty off to last the difficult times. And if a common husbandman went into debt, the debt Torahs were so rough that the plebeian would hold to sell himself and his household into bondage to pay off the debt. It would be the patrician landholder to whom he was in debt and for whom he must so break one’s back. ( 29 ) This deficiency of attention forced the plebs to seek alternate manner of life. In 494 B.C. , a big population of plebs left Rome to make their ain authorities. This move initiated the patricians to compromise with their overpoweringly big populations of plebs. This via media gave the plebs a voice in the authorities, but was still really limited. The new voice of the plebs were the tribunes. These elected functionaries merely represented other plebeians and could merely voice their sentiment on public issues. The add-on of these new functionaries added another cheque to equilibrate Roman authorities. An illustration of this was the freshly added ability of the tribunes veto an unjust jurisprudence ( Asimov 30 ) . Although it appeared the Roman Lords attempted to be more just, the greed and â€Å" loss of power † to the tribunes made internal discord evident. The tribune ‘s safety became more a big issue after the incident with Coriolanus incident. These and similar events led to the codification of Roman jurisprudence in 450 B.C. This was an effort to forestall the patricians in senate from â€Å" flexing the jurisprudence. † Besides, it gave the tribunes the ability to support both themselves from the unjust advantages established by the patricians and their lives. Ten patrician work forces, called decemvirs, were elected to keep power until the Torahs were finished. The new Torahs were written on bronzy tablets and were therefore called the Twelve Tables which was the foundation of their jurisprudence ( Asimov 32 ) . Again, the adaptative ability of the Romans resulted in another reasonable solution. Whenever a job arose, they were able to decide the issue. The inquiry so is why were at that place so many issues during this epoch? Even after they moved on to a apparently better authorities, the patricians and plebeians arrived at another route block. The decemvirs, harmonizing to Roman tradition, stayed in power even after the Torahs were written. More issues that revolved around the battle of entire control plagued the senate. Again the plebeians wanted to go forth because of these events, but big part of the population forced the patricians to listen and the decemvirs relinquished their place. Soon power would be more equally spread as the plebeians place to better influence legislation increased and the integrating of the two categories in matrimony allowed the less fortunate more chances ( Asimov 33 ) . With more and more chances to go a stable and just authorities, Rome was on the right way. Although they took a measure in front in their adulthood, there was a important reverse many historiographers believed contributed to the autumn of Republic. Tiberius and Gaius Gracchus, better known as the Gracchi, were two brothers who sought extremist reform which many believe increased tenseness in the senate and diminished power due to a big separation of thoughts. Their male parent was both a politician and military leader, which theoretically gave them the tools to win. After his decease in Spain Cornelia, the Gracchi ‘s female parent, made certain her boies were knowing citizens before they were combatants. Her dedication to her lone â€Å" gems † would craft the foundation of a politically strong, but socially destructive dreamers. The older Gracchi, Tiberius, initiated the way to reform after witnessing the horrors of unfairness and societal inequality in Rome. In 134 B.C. he was elected as a tribune and his first effort to convey equality was the thought of a land reform. Basically, his program was to do the available land more evened out to all citizens of Rome ( Asimov 138-40 ) . Although this was a healthy progr am for the plebs, the job began with the current landholders. The patricians, both in senate and out, were angered by this impression. Although there technically was a jurisprudence which supported Tiberius ‘ reform, the affluent patricians would lose a great part of their land ( Asimov 139 ) . To protect their land, his oppositions used their governmental system and pecuniary strength to derive an advantage. Since no new jurisprudence would be pass if a veto by the tribune party was raised, their scheme was to purchase their manner into protection. The other tribune at the clip was a adult male name Marcus Octavius, who was believed to be a friend of Tiberius. After a few payoff from the patricians, Octavius proved to be a friend merely to the highest bidder. The usage of his power to blackball successfully prevented the new reforms to be passed. This caused Tiberius to gesticulate the remotion of his former friend and co-tribune. In fact, this improper move granted the senate more grounds to take this extremist. His decease was at hand after his term so he attempted to hold himself reelected illicitly. This ended ill due to his oppositions claim of Tiberius ‘s effort to be a sovereign. The Republic would hold nil to make with this once more, so Tiberius did non go a tribune once more. After he lost his place in the senate, he was viciously murdered by his oppositions and dumped into the Tiber River ( Asimov 140-41 ) . Finally, Gaius played an of import function for the reformists. After his brother ‘s decease, he was elected a tribune a How to cite Fall Of Romanian Republic And Julius Caesar History Essay, Essay examples

Bananafish Just why did Seymour kill himself Essay Example For Students

Bananafish: Just why did Seymour kill himself Essay Picture walking into a hotel room and finding a man dead on a bed. Upon closer inspection it becomes obvious that he has supposedly taken his own life with the gun that lay beside him. In talking to his wife who was asleep on the bed next to him when this incident occurred, it is learned that he just walked in the door and shot himself late the previous night. Out of the many questions that could be asked from this story, I believe that it is probably extremely important to consider why the main character, Seymour Glass, decided to commit suicide. What I believe to be the reason for Seymours suicide has two basic components: the spiritual depravity of the world around him, and his struggle with his own spiritual shortcomings. The spiritual problem of the outside world is mostly a matter of material greed, especially in the west, and materialism. On the other hand, his own spiritual problem is more a matter of intellectual greed and true spiritualism. In addressing the suicide, the difference should be distinguished between the See More Glass that we see through little Sybils eyes, and the Seymour Glass that we see through the eyes of the adult world. Even though these two characters are in theory the same man, they are slightly different in some ways. You could also say that they are the same character in different stages of development. Whatever the case may be, the reasons for the suicide shift slightly in emphasis as the character changes. A Perfect Day for Bananafish attempts to symbolize that the bananas in See More Glasss story represent all of the things which are taken in along the journey to adulthood. If pursued with too much zeal, these bananas can prevent spiritual development and lead to a greater materialistic development. See-More has realized that he cannot get rid of enough bananas to make any further spiritual progress in this life, so, rather than waste time, he commits suicide. This is slightly obvious when he is taking the elevator back up to his room on the night of the suicide. His fixation upon his feet, which do not resemble the childlike feet that he desires to have, and the woman in the elevators scorn towards Seymours accusing her of staring at his feet, drive him to dislike the adult world even more. He is the bananafish who cannot escape the hole and achieve the spiritualism and childlike characteristics that he so desires. In his opinion, he believes that this suicide will give him the chanc e that he wants and needs: to start all over again. The anti-materialism of the story must also has to be considered in talking about the suicide. Salinger, perhaps still a little reluctant in 1948 to abandon his own anti-materialism that appears to me to be an early preoccupation of his, in favor of simple materialism and anti-spiritualism, leaves much of the former scattered throughout the  story. Seymours wife, Muriels name both looks and sounds like the word material. This could possibly symbolize that she, like her mother, is shallow, fashion-conscious, and unwilling to learn German in order to read delicate, world-weary poets like Rilke. Destroying Seymour even more is Sybils reference to the greedy tigers in Little Black Sambo and her connection to Eliots Wasteland. This suggests that even this youthful girl has begun to develop a problem with material fixation and spiritual neglect. These strains of anti-materialism in the story complicate the suicide because they suggest that Seymour is opting out of a world that is too materially inclined for him, instead of one in which he himself is responsible for his own unhappiness and spiritual depravity. Both sets of circumstances, Seymours own intellectual greed along with the general material greed by which he is sure, truly contribute to his suicide. .uf0610b57e6ed1a147498e9c09a306b95 , .uf0610b57e6ed1a147498e9c09a306b95 .postImageUrl , .uf0610b57e6ed1a147498e9c09a306b95 .centered-text-area { min-height: 80px; position: relative; } .uf0610b57e6ed1a147498e9c09a306b95 , .uf0610b57e6ed1a147498e9c09a306b95:hover , .uf0610b57e6ed1a147498e9c09a306b95:visited , .uf0610b57e6ed1a147498e9c09a306b95:active { border:0!important; } .uf0610b57e6ed1a147498e9c09a306b95 .clearfix:after { content: ""; display: table; clear: both; } .uf0610b57e6ed1a147498e9c09a306b95 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf0610b57e6ed1a147498e9c09a306b95:active , .uf0610b57e6ed1a147498e9c09a306b95:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf0610b57e6ed1a147498e9c09a306b95 .centered-text-area { width: 100%; position: relative ; } .uf0610b57e6ed1a147498e9c09a306b95 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf0610b57e6ed1a147498e9c09a306b95 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf0610b57e6ed1a147498e9c09a306b95 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf0610b57e6ed1a147498e9c09a306b95:hover .ctaButton { background-color: #34495E!important; } .uf0610b57e6ed1a147498e9c09a306b95 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf0610b57e6ed1a147498e9c09a306b95 .uf0610b57e6ed1a147498e9c09a306b95-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf0610b57e6ed1a147498e9c09a306b95:after { content: ""; display: block; clear: both; } READ: Another Catcher In The Rye EssayThe reasons for Seymours suicide are thus proven to be muddled in Bananafish, with several different factors coming into play. The interpretation of Seymour obtained from the story is that he is troubled by his own spiritual shortcomings the result of too much intellectual treasure as much as by the shortcomings of the people and the world around him. These factors ultimately lead to his suicide.

5 Cases of Colliding Article Functions

5 Cases of Colliding Article Functions 5 Cases of Colliding Article Functions 5 Cases of Colliding Article Functions By Mark Nichol The title of a composition is self-contained; an article (a, an, or the) appearing as the first word of the title cannot serve that role as well as function as an article preceding the title. Discussions and revisions follow each example of this principle below. 1. The Apprentice guru has seen four of his casinos go bankrupt. This sentence cannot appropriate the first word of the title of the television program to serve as the sentence’s opening article; therefore, the sentence lacks an article. To resolve this issue, use a workaround convention- insert an article for the sentence and elide the title’s article: â€Å"The Apprentice guru has seen four of his casinos go bankrupt.† (Essentially, unitalicize The, but understand why you did so.) Alternatively, relax the sentence by inserting the article, relocating the noun that the program title modifies so that it precedes the title, and inserting of after that: â€Å"The guru of The Apprentice has seen four of his casinos go bankrupt.† 2. The Danish Girl star showed up in court in Los Angeles on Friday with a bruise on her face. Use the same solution here: â€Å"The Danish Girl star showed up in court in Los Angeles on Friday with a bruise on her face.† (Or write â€Å"The star of The Danish Girl showed up in court in Los Angeles on Friday with a bruise on her face.†) 3. Smith is expected to shoot The Untouchables remake. The same problem exists, and the same solutions apply, when the title appears elsewhere in the sentence: â€Å"Smith is expected to shoot the Untouchables remake† (but, in this case, lowercase the in addition to unitalicizing it) or â€Å"Smith is expected to shoot the remake of The Untouchables.† 4. Don’t miss the A Christmas Story marathon. Titles beginning with the article a (or an) should be treated the same way: â€Å"Don’t miss the Christmas Story marathon† or- with further revision necessary in this case- â€Å"Don’t miss the marathon movie event celebrating A Christmas Story.† 5. Berrigan credited Dorothy Day, founder of The Catholic Worker newspaper, with introducing him to the pacifist movement and influencing his thinking about war. An article that begins the title of a periodical publication should never be italicized: â€Å"Berrigan credited Dorothy Day, founder of the Catholic Worker newspaper, with introducing him to the pacifist movement and influencing his thinking about war.† (This is a style convention of necessity, because periodicals are inconsistent about whether they use an article- for example, compare copies of two preeminent American newspapers to note the difference in the official titles of the New York Times and the Los Angeles Times- and it’s a burden to try to keep track of which publications follow which style.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in SHow to Play HQ Words: Cheats, Tips and TricksCapitalizing Titles of People and Groups

Free Essays on Market Segmentation

Market segmentation is briefley the process of breaking down a larger target market into smaller segments with specific characteristics. Each group requires different promotional strategies and marketing mixes because each group has different wants and needs. Segmentation will help us customize our product, such as advertising or to reach and meet the specific needs of a narrowly defined customer group. Before deciding to fund a market research we must be sure that the market is, Big enough: Market must be large enough for segmentation. We can not split a market that is already very small. Different: Differences must exist between members of the market and these differences must be measurable with data collection methods. Reachable: Each segment must be reachable through one or more media. You must be able to get your message in front of the right market segments for it to be effective. If one-eyed, green aliens are your best marketing opportunity, make certain there is a magazine, cable program or some other medium that targets these people (or be prepared to create one). Profitable: The expected profits from expanding your markets and more effectively reaching buyer segments must exceed the costs of developing multiple marketing programs, re-designing existing products or creating new products to reach those segments. And we should mostly look for differences in the 5 categories which are, Demographics: Refers to age, sex, income, education, race, martial status, size of household, geographic location, size of city, and profession. Psychographics: Refers to personality and emotionally based behavior linked to purchase choices; for example, whether customers are risk-takers or risk-avoiders, impulsive buyers, etc. Lifestyle: Refers to the collective choice of hobbies, recreational pursuits, entertainment, vacations, and other non-work time hobbies Belief and value systems: Includes religious, political, ... Free Essays on Market Segmentation Free Essays on Market Segmentation Market segmentation is briefley the process of breaking down a larger target market into smaller segments with specific characteristics. Each group requires different promotional strategies and marketing mixes because each group has different wants and needs. Segmentation will help us customize our product, such as advertising or to reach and meet the specific needs of a narrowly defined customer group. Before deciding to fund a market research we must be sure that the market is, Big enough: Market must be large enough for segmentation. We can not split a market that is already very small. Different: Differences must exist between members of the market and these differences must be measurable with data collection methods. Reachable: Each segment must be reachable through one or more media. You must be able to get your message in front of the right market segments for it to be effective. If one-eyed, green aliens are your best marketing opportunity, make certain there is a magazine, cable program or some other medium that targets these people (or be prepared to create one). Profitable: The expected profits from expanding your markets and more effectively reaching buyer segments must exceed the costs of developing multiple marketing programs, re-designing existing products or creating new products to reach those segments. And we should mostly look for differences in the 5 categories which are, Demographics: Refers to age, sex, income, education, race, martial status, size of household, geographic location, size of city, and profession. Psychographics: Refers to personality and emotionally based behavior linked to purchase choices; for example, whether customers are risk-takers or risk-avoiders, impulsive buyers, etc. Lifestyle: Refers to the collective choice of hobbies, recreational pursuits, entertainment, vacations, and other non-work time hobbies Belief and value systems: Includes religious, political, ...

Dream to be a doctor PowerPoint Presentation Example | Topics and Well Written Essays - 250 words

Dream to be a doctor - PowerPoint Presentation Example My SAT’s prove my assertions. I received a 2210 on my SAT. On my SAT II I received a 760 in Chemistry, 750 in Biology, and 800 in Math II. My GPA was 4.0, with a top 10% ranking in my class. My unique qualifications are my three years experience working in medical institutions. I spent time at Cornell Medical School and Memorial Sloan-Kettering Cancer Center. At Memorial Sloan-Kettering Cancer Center, I grew passionate about oncology. Interacting with the patients was very personally fulfilling. I have always been attracted to the learning about medicinal issues, but finally interacting with them made me more determined to become a medical doctor. I also have talents to balance out the stresses of medical school. One of my talents is playing the piano. Anytime I am stressed, I can lose myself in the music. After playing for a short time, I can refocus on my studies or any other problem in my

Auditing & Accounting Ethics Essay Example | Topics and Well Written Essays - 3000 words - 2

Auditing & Accounting Ethics - Essay Example Auditing has to provide a reasonable assurance that financial statements(balance sheet, income statement, and cash flow statement) are free from material misstatements and present It is important to understand that auditing does not involve preparation of financial statements. The preparation of financial statement is an altogether different function and that is the responsibility of the management. An independent auditor’s report very clearly states this fact at the very start of the report. â€Å"It is management and/ or the directors of a company who are responsible for the preparation of financial statements which comply with relevant regulations and reflect the financial position of the company. Therefore certain elements of the preparation of company’s financial statements may be viewed as undertaking management functions and hence create a potential threat to the audit firm’s independence.(CISPA Guidance Note 6, page 1)i Generally audit is conducted to ensure that clerical accuracy of book keeping functions and the drawn accounting analysis there from. But the management may draw certain specific purposes of auditing besides reasonably ensuring true and financial position and results of financial performances. These purposes may be detection of frauds, valuing firm in a merger or take over scheme, the determination of rights at dissolution and like that. Financial statements are prepared adhering applicable GAAP. The purpose of auditing statements prepared under GAAP is to provide an independent opinion about the material misstatements in financial statement prepared as per GAAP. There may also be auditing other than expressing an independent opinion about misstatements. The purposes of such auditing are specific and predetermined by the management. As per John P Wilson and Ebrary (2006)ii these specific auditing purposes are: Independence of auditors is the most hotly discussed subject after the occurrences of scandals like Enron and other. In

Business strategy Essay Example | Topics and Well Written Essays - 3500 words - 2

Business strategy - Essay Example The report also includes discussion on the basis and sustainability of Zara’s competitive advantage in the global market followed by recommendations of a few strategic options for future sustainability and success. For centuries, clothing has remained an important aspect of human society. Even from the Stone Age until today, humans continued to use different materials to arrange clothing for themselves. In addition, as the years passed by and the human race evolved, affection towards clothing turned into a separate textile and fashion field that has now become a multibillion dollar industry with hundreds of organisations catering millions of people every day. In midst of such a competition, a few organisations have been successful in acquiring their brand image and having a name in the textile and clothing industry. ‘Zara’ (Inditex, 2011) is one of such clothing brands that although founded only four decades ago; however, it has been able to dominate the clothing and fashion industry not only in its founding country Spain but also all over the world. Particularly, ‘Inditex’ is the main company that owns the Zara brand along with different other brands, such as Bershka, Pull & Bear, Oysho, (Inditex, 2013) and recently, Zara Home with approximately eighteen hundred outlets in more than eighty-five countries (Inditex, 2015) that indicate the extent of success that Zara and mainly, Inditex has achieved in the industry. As result, Zara has often come under analysis for the purpose of studying successful companies and to understand strategies that the company employed since 1975, which has enabled it to become one of the most successful companies in the world. This report is also an attempt to analyse external and internal aspects of Zara along with evaluating company’s response to various challenges that it has confronted during all these years. Particularly, the report will focus on strategic management (David, 2013) of the company, and will

Representation Of Women In Advertising Cultural Studies Essay

Representation Of Women In Advertising Cultural Studies Essay Advertisements are one of the most cultural factors which mould and reflect society. They are a ubiquitous and inevitable part of everyones life: even if we do not read a newspaper or watch television, the images posted over our urban surrounding are inescapable. The advertisement translates these statements to us as human statements: they are given a humanly symbolic exchange value. (Wiliamson, 1976)   This paper will discuss the change and contrast or the representation of women in television advertisements. It will deconstruct two British adverts from the 1960s and their contemporary counter parts; as well as examine the idea of different notions of beauty for women and stereotypes relating to these notions and identify stereotypes relating to beauty. It will study the ways in which meaning is communicated through the use of these codes and conventions in television advertisements. Therefore I will look at the visual semiotics in each element of the advert which includes language, image and information and its target market and audience, hence analyzing according to semiotics. This paper will analyze the advertisements use and manipulation of stereotypes relating to beauty, ideas about body image and the maintenance of an ideal standard of beauty. Many theorists believe that perceived gender roles form the bases for the development of gender identity and thus it is vital to study the theories used to enforce these gender stereotypes and their shifts. Eaglys social role theory implies that gender roles based on stereotypes have been developed due to sexual division of labour and societal expectations. Eagly (1987) differentiates among the common and age scopes of gender-stereotyped features. The common character is categorized by elements, such as nurturance and emotional expressiveness, mostly linked with household activities, and thus, with women. The age role is categorized by characteristics such as hostility and sovereignty, mostly linked with communal activities, and thus, with men. Gender roles strongly influence behaviour when cultures support gender stereotypes and build up strong expectations based on those stereotypes (Eagly 1987). According to Deaux and Lewis gender stereotypes differ on four dimensions: traits, rol e behaviors, physical characteristics, and occupations (Deaux and Lewis 1983). This work is further developed by Berm who stated that Gender stereotypes are implanted through childhood socialization and are reinforced in adulthood. This thought is supported by Berms Gender schema theory, which presents the idea that children learn how their cultures define the roles of both women and men and then internalize the knowledge acquired as gender schema. (bem 1993) Feminist legal theory is based on the belief that the law is instrumental in womens historical subordination. There are two elements of the feminist legal theory. First, feminist jurisprudence aims to explain the ways in which the law played a role in womens former subordinate status and in the latter, feminist legal theory is dedicated to changing womens status through a reworking of the law and its approach to gender. According to Gunther women in television adverts prior to 1970s were not shown to be in paid work, and when they were, they would be stereotypical jobs such as a nurse or personal assistant. Housewife culture declined after the 1950s, but it was still common during the 1960s and 1970s (Gunther, 1995 :34). Content analysis of advertising in television during the 1970s provided strong evidence of the existence of stereotyping. All adverts which featured women showed three quarters were for kitchen and bathroom products. Men were viewed with powerful authoritative roles and provided the dependable voice-over (Ibid: 35) Research in the late 1970s and early 1980s reinforced a continuation of these trends, with men shown at work and women as housewives and mothers at home. Nonetheless, it became more common for men to be shown at home as well, in the role of husband or father, and the range of womens occupations increased (ibid : 36, 37). This is reminiscent of the Social Learning Theory. During the late 1970s women in advertising played a central focus on beauty, cleanliness, family and pleasing others. In the 1980s TV advertising started to conceptualize the idea of the busy working women by offering solutions to the working woman, who was assumed, would still perform household tasks such as cooking and cleaning. Pg 55Through the early 1990s, a study was conducted of 500 prime-time TV ads in the UK, by Cumber batch (reported in Strinati, 1995: 86),and it was deduced that advertiser had seemingly become vary of many years advertisers were reluctant to do anything different from the conservative stereotypical gender roles until in the 1970s and 1980s feminists took the protest to roads. Pg 55 Television audience are bombarded with images and slogans through advertisements. In 2000 Nielsen Media Research and Radio Advertising Bureau survey concluded that the average U.S. household, watched more than seven hours of television per day (Albarran, 2000). Audience subconsciously memorize slogans and absorb images without questioning them. This is known as the cultivation effect (Gerbner, Gross, Morgan and Signorieli (1980)) .The effect of this exposure produces cultivation, or teaching of a common worldview, common roles and common values. (Gerbner, Gross, Morgan Signorieli, 1980, p.10). In order to understand the change in female stereotypes we must apply a semiotic analysis to the advertisements in the contrasting time frames.Williamson (1978) stated that semiotics studies looks at any system of signs whether the substance is verbal, visual or a complex mixture of both. (Semiotics and Ideology (n.d) para.2). Ideology is the meaning made necessary by the conditions of society while helping to perpetuate those conditions. (Williamson (1978) p.13). We must first discuss intersubjectivity, (OSullivan, Hartley, Saunders, Montgomery, Fiske, (1994) p.157 158) As the audience In order to understand advertisements we must learn how to read them. It is vital to deconstruct them by the use of encoding and decoding. Encoding is performed by the transmitter of the advertisement message and decoding is a process accomplished by the receiving audience. The visual message is the most important element of a television advert because through it, its semiotic system of codes and co nventions it attracts potential buyers of the product. Most female personal care products target consumers by offering them an idealized reader-image (McCracken (1992 p.20). Thus television advertisements attract the audience by selling them visions of how they would like to see themselves. The codes and conventions on the advert have been transgressed by Dove which as a brand has taken a sharp turn away from traditional conventional ideologies of female perceptions. Advertisements must take into account not only the inherent qualities and attributes of the products they are trying to sell, but also the way in which they can make those properties mean something to usà ¢Ã¢â€š ¬Ã‚ ¦ The components of advertisements are variable and not necessarily part of one language or social discourse. Advertisements rather provide a structure which is capable of transforming the language of objects into that of people, and vice versa. Judith Williamson, Decoding Advertisements, 1978, p.12 (flake doc) WHAT IS TRYING TO BE SAID HERE!According to Gerbner ; common media learning has increased television viewing is associated with more stereotypical views, especially of gender (Allan Scott, 1996). Gerbner, Gross, Morgan and Signorieli (1980) argued that for frequent heavy viewers, television virtually subsumes and monopolizes other sources of information, ideas and consciousness. Furthermore, the frequent viewers perceive the world as television depictions . (Gerbner, et al., 1980). Dove old advert The advertisements of the early 1960s begin with a male voice over. This man narrates the advert and his claims of Dove being new and revolutionary and this is reinforced through female narration. This can be said to be reflective of male patriarchy dominant at during the late 1950s and early 1960.The key word in the advert is new and is repeated, in each case before the brand name. The readers eye is drawn simultaneously to the models eyes and face, and the text onscreen. The Advert emphasized as the brand name and thus the text anchors the connotative meaning of the product but new is the first word you read. Cosmetics advertisers aim to reduce competition by conveying that their products are the newest product with the latest technological advances. Emphasis in adverts is placed on the new key property of the product. For example, Dove creams and cleanses your skin and boasts that other products only cleanse and dry ; here, there is a strong implication of criticism of other brand s and products and this encourages women to be critical of themselves and their peers in using wearing of out-of-date brands that do not embody the latest key properties or technology. The beginning of the advert contains a picture of the products packaging; this is what the audience is to look for when buying the product. The image of the dove represents Greek connotations of Aphrodite, goddess of beauty and love thus representing traditional female beauty and characteristics. Next the audiences see a perfectly manicured female hand , this continues to reinforce female notions of beauty. Once the product is unpackaged the bar of soap is curvy, this could questionably parallel the unpack aging of the female body which like the soap is also curvy. The words completely new are draw upon the eyes of the audience eye drawn and this point is reinforced by the narrative. The audience is introduced to the product by a male voice over. A Female voice over refers to the cleaning of the product cleaning, a subtle reference to the position of women in the home,  ¼ filling of bar may also be representative of cooking. She continues to talk about cleansing, the product cleans and creams and this is repeated and is reinforced to the audience. The male voice then reinforces the positives of the products; his commentary is similar to that of a scientists new discovery. Its can be argued that the mode in the advert acts as a guinepig for the experimental use of the product, it is her purpose to serve the male voice over. We are only able to view the models face, and towards the end of the advert her makeup changes as if she were ready to go out, for a date perhaps, and in this transformation she is rewarded by an anonymous male, whose hand we see as he caresses her cheek continuing to reinforce the previous Aphrodite notions beauty and love and desire to please in a patriarchal society and fulfill beauty expectations. The ad consists of a visual subject which in this case is the soap and an object, the soap bar, while subconsciously portraying the subject as the women and the object as her Female curves. This reinforces traditional gender stereotypes as the objects beauty is acknowledged by male presence. SANA U relocate this I will now introduce and analyze recent Dove television adverts according to semiotics. I am looking to see how the representation of women is conveyed and to see if the operation of patriarchy is apparent. I suspect that I will be able to deduce that all of these adverts operate patriarchy through similar ideologies presented through, images and articles in magazine about their products. The advert then shows the ordinary women having fun at photo shoot. In the new television advert the models are relaxed and it appears as if they are chatting to their girlfriends. The self-touching conveys the impression of narcissism, admiring ones own body and displaying it to others. Furthermore, in the firming body products campaign we are first introduced to the model via an audition we see real women, wearing ordinary clothing, jeans and simple tops and not glamorous silk gowns. They are all different shapes, sizes and ethnicities. The larger women unconventionally and ironically are wearing lower cut blouses. Next the audience views the women using of products in ordinary household environments. The use of a female voice portrays societal liberisation of women and her voice has a relaxed jovial tone as she refers to size 8 women. The female voice of dove, implies that size 8 women note real women but merely fictional supermodels. She refers to large hips and pear shape, this healthy fruit are Dove a promoting a healthier fuller figure. Women are in white lingerie this mirrors the color of the dove which is free and liberated. A twenty first century interpretation of the dove may be interpreted as the present greater liberation, peace and freedom which is reinforced in Doves new ad campaign. During the photo shoot there is a male voice present in the background. He wears black perhaps because he not as free and liberated as women and is confined to the antiquity of black which contrasts the free soaring spirit of Dove. In comparison to the1960s ad, the earlier is more informative about the product where as the new advert, focuss on the self in comparison to the prior which focuss on the product. In the new advert the narrator only names the products and reinforces that their tested on real women The absence of obvious sex appeal in this ad displaces the use of the product as a method of attracting the male. Instead the womans focus is on attaining for herself the advertised qualities embodied other women shown. The ad uses empowerment to sell the product because the majority of women in their late thirties or early forties who are considering firming products are likely to have already attracted a male. It is the qualities embodied by real women that the ad is making desirable, and then attainable through the product itself. Dove claim they have changed all this by revoloutionalizing societal perceptions of beauty. By presenting real women in their lingerie the brand expresses the societal liberation of female freedom and sexuality. Women in their campaign are not presented with traditional sexual connotations as vixens; hour glass body shapes, long hair, large bust, instead the women in the 21st century ad campaign are perfectly flawed. This campaign broke stereotypical rules and took beauty taboos head on. The Dove Campaign for Real Beauty (CFRB) textually reveals that CFRB employs feminist signs to reference a key binary resistance in feminist politics discussing liberation and oppression; in the presentation of an ideology of real beauty. This message promotes Dove as a mechanism of change to the view of societal perceptions of limiting and unattainable female beauty, a position influential feminists support in mainstream media and through corporate partnership. This analysis suggests that real beauty is a new stereotype within the dominant ideology of female beauty; the attributes of thin, young, and blonde are replaced by many shapes, sizes, colours and ages, yet the real women are presented to arouse public dialogue about their physical beauty while promoting Dove and its products; resulting in sexual objectification of their image. Also as the definition of real beauty embraces self-esteem, CFRB produces a demanding, oppressive beauty stereotype for female consumption than the do minant stereotype which emphasizes only physical standards. Ultimately, CFRB support the patriarchal view of female identity as a consumer through the ideological consumption of real beauty and fiscal consumption of Dove products. This analysis provides a history of the relationships between feminists women in advertising, and the assembly of beauty advertising to observe the construction structure of CFRB. In earlier decades the aim for women was to attract a man and be in a loving relationship. The focus has shifted, however, and the goal now is to be slim, attractive, and happy, regardless of lifestyle, and whether or not an individual is in a successful relationship or not. It is through inter-subjectivity that cultural identity is affirmed. Just as advertising influences culture, so too does it reflect trends and cultural values. Advertising in womens products represents a utopian view of the world and sells the product by selling stereotypical aspirations to attain the lifestyles or the looks represented in their texts. Henceforth, Margaret Duffy claimed that advertising, Popular academics have seen it as anti-humanistic, a creator of unnecessary needs and desires. (Duffy as cited by Manca and Manca, 1994, p.5). Unlike big clothing brands like Gucci or Prada for example, self care products cannot be identified by displaying the brand name in the actual cream or soap bar but instea d, advertisements such as this encourage women to look critically at each others physical appearance and gossip about how other women look. The old dove advert exemplifies elements of both the social learning and the gender schema theory. As we are socialized into our gender roles females traditionally have been concerned about their appearance and focuses on trying to please the opposite sex. This is reiterated by doves ad campaign buy the males reassuring hand of the womans soft beautiful skin. This social acceptance is reinforced by the gender schema theory which describes women as gentile creatures. Thus these two work hand in hand in a repetitive cycle. In contrast to this contemporary dove advertisements are influenced by feminist legal theory. The female voice over mirrors social power acquired by women in the early 20th century and after WWII. This is made even more apparent by the partly dressed models that break traditional gender stereotypes of beautiful pin up women as they appear in all shapes and sizes. FLAKE intro the second ad into the esay Chocolate seems more decadent than other confectionery because we have been sold this myth. The audience treats the signifiers in advertisements as though they are truths rather than our own constructions, which are enabled by refined publicity teams. This tendency to accept signs stems advertising has signified a cultural scepticism which in return has acted as the signifier for a new system of parody in advertisement which humours the system of unconscious connotations whilst achieving the goal of selling the product within the same system of denotations and connotations which it ridicules. The Cadburys Flake television advertisements of the 1970s and 80s depict young, beautiful white women in romantic dreamscapes, i.e. the poppy field, the Victorian-style bathroom, content in their independence, yet eroticised by the sexual relationship they share with their phallic chocolate bars The advert begins with the flake girls licking her lips, she then holds up the erected chocolate bar which becomes the central focal point for the audience. We are given time to read the name of the chocolate which then is followed by music. As the music proceeds the flake girl begins to unwrap the bar and slowly and places it in her mouth not taking a bite this may be interpreted to mirror the sexual acts. The girl presents traditional beauty appearance, her makeup draws attention to her eyes and lips her straight hair also represents phallic images and traditional beauty connotations similar to that in the Dove adverts of 1960s presenting the beauty of Aphrodite. She places the chocolate seductively in her mouth and as the sun shines behind her she enters into her sexual fantasy a beach with a back horse. This stallion may be representative of a man, strong, learn and being lead by a strong female from the 1960s. She finally smiles as she enjoys the creamy chocolate. Most prominent in this advert is the female voice over, this being representative of political change. . These images appeal to the consumer, who makes connections between the visual subject, the chocolate and the visual object the chocolate bar in contrast to the subconscious subject sex and the subconscious object the lack of the male penis. The substitution of the chocolate bar for phallic images is all the more erotic when the audience is exposed to close-up images of white females rouge stained or gloss-laden lips wrapping themselves around the brown bar. The attributes of the chocolate; its distinctive shape and texture are connoted into a meaning of sexual desire and satisfaction. These myths then become the Flakes identity. Flake has removed the idea of the Flake girl who traditionally has sensually nibbled the chocolate bar since 1959. The new campaign aims to focus on the beauty and delicacy of the Flake bar, as opposed to the Flake girl succumbing to the mouth watering chocolate. The ad features Russian model Yulia Lobova and 200 metres of yellow fabric. The fabric twirls around the model as a yellow dress in an analogy of the Flake bar. For the past seven months the UK Cadbury team have been working on creating a new campaign that helps give Flake a fresh, contemporary approach, said Phil Rumbol, UK marketing director at Cadbury. We wanted to focus on the beauty of the product rather than just the sensuality of eating it we consider Flake to be a truly unique product and its still going strong in its 90th year. The signifiers in the new advert are the colours purple and yellow from which the audience picks up on the significant code and recognises the brand. The floating women in the luxurious material signify the beauty and luxury of the brand and product. The material unwraps a woman where s previously it was the ale phallic. This advertisement can be used for a global audience, the lacking of language ad simple images sounds and colours relates to a wider audience. The models makeup is also subtle in comparison to previous flake girls. The traditional beauty and enhancement of eyes and lips is not as apparent. Flake old advert- influenced by feminist legal theory and like women rebels against the societal perception and position of women. This is exemplified by the female voiceover. Ironically this advertisement presents another female stereotype of the sexual women and not a home maker. This is a stereotype which was not taught during the early 1960s however female presence in society was seeing a change, perhaps Cadbury were attempting to create a new stereotype or perhaps trying to break traditional conventions and set new set new social learning theoretical perspectives. New ad- Cadbury has once again created a new stereotype but this time of not gender but of pleasure , presenting their chocolate not with sexual connotations. However Cadbury still use a female who is lost in some form of desire however this advert focuses on the chocolate rather than its The desirable indulgence in this ad is the chocolate itself rather than the subconscious portrayal of a phallic image. The fantasy is constant however the nature of the new adverts emphasizes on the changes of gender stereotypical roles in comparison to the old one. CONCLUSION Having explored the ideals of femininity in television advertisements we can argue that they are revealed to be carefully constructed in their layout, choice of colour, packaging and the product itself, text, language used, and which model has been photographed to represent the brands ideology through the codes and conventions it adheres to. In some adverts consumption of the product is implied to lead to being loved, cared for and protected by a man and this is portrayed as highly desirable in the case of dove. In contrast the new campaign shows a female empowered to stand alone without masculine approval, and to consume the product as a luxury for herself, not to make her more attractive to a man. Flake In conclusion the advertising has evolved from traditional notions of female stereotypes alternative to that of dove to minimalist advertising which is based on consumers socially acquired knowledge for e.g it will be commonly known for all the audiences the colours of flakes packaging similarly to this the logo of dove and the colours of the packaging. Even though gender stereotypical roles in adverts have tremendously evolved since 1960s while performing the semiotics of both the adverts an interesting pattern of similarity lead to decipher a rare connection between the new dove ad and the old flake ad. In the dove new ad the confidence of women to be comfortable with their appearance no matter how they look without male dominance and the confidence of the flake girl in the old advert to have her own fantasy where she leads the masculine horse figure shows power and dominance portrayed by both then dove women and the flake girls. It could be argued that Cadbury has been ahead of times in modern portrayal of gender stereotyping however it still follows the traditional pattern to gender stereotyping showing a stereotypically beautiful white Russian model while Dove has broken this convention and introduced a new form of gender stereotypical role. Creating new stereotypes. In addition, many television adverts carry an implication of women being confident, successful and strong. From closer study it becomes clearer that this masks the operation of patriarchy which uses representations of women in adverts to suppress the empowerment and independence of women in real life. Again Dove differs here from other advertising campaigns by showing positive images of women who do not conform to the unattainable ideal standard of beauty shown in other ads and Cadbury create a new implication of female empowerment. However such implications were evident in adverts during the 1960s. It is obvious that advertising plays a major part in creating and maintaining the consumer culture in which we live. It can be argued that if the public had greater awareness to the negative images in the mass media in reference to women, they would be able to distinguish between their actual needs and those created by factors such as peer pressure, advertising, and low self-confidence. Cash Pruzinsky (1990, p.51) stated two perspectives which form our appearance, one from the inside and one from the outside. The relationship between these perspectives is central when discussing self-esteem and body image, but it is our physical appearance which provides advertisements with their material. Despite this it is our feelings about how we look from the inside and our insecurities which enable adverts to work. Fiske says, An advert is only the inter textual circulation of its meanings, a set of unfinished meanings in process. Texts are not signifying objects but agents, instances and reso urces of popular culture. (1991, p.124 125) It is only when being read or viewed and its meaning interpreted by individuals that the advert becomes whole and performs the function of selling a product. Without human interaction an advertisement can only be looked at as a manifestation of the world surrounding it.

Analysis of Vertovs Film :: essays research papers

In the clown player’s 1991 film â€Å"The Drug Movie†, the art of cinema verite is taken to heights of realism not seen since Roberto Rosselinni’s triumphant â€Å"Rome, Open City†. By combining realistic settings, lighting, sound, etc. with keenly observant camera placement, the filmakers draw us into a world very few of us ever actually see outside the comforts of a theater. Dziga Vetov, in his essays on the nature of man as seen through the â€Å"Kino-Eye†, touched upon something that the makers of â€Å"The Drug Movie† are obviously very aware of. That is, the camera, more so than anything human, will see to the core of its target. Beyond the actors, beyond the sets and special effects, is the soul of the film. If the emotion is pure and the situations genuine, than the camera is but a window to the truth. The Clown Player’s have crafted a finely nuanced example of this cinematic honesty with â€Å"The Drug Movie†. The film’s opening is startling and immediately draws us into the unfolding drama. We are given a brief glimpse of a very annoying girl mentioning her hometown of â€Å"Coral Springs Florida!†. The scene quickly shifts to static than the glare of an incandescant ceiling lamp. Within this brief montage, the filmaker’s have raised our expectations and shifted them within a few brief moments. This masterful use of cinematic manipulation is but a foreshadowing of the upcoming events. Nothing is what it seems and nothing can be predicted. Like life, this celluloid canvas is painted with the ever-shifting brush of the unknown. From the lamp, the camera pans to our players. Three males, two white, one black sit around table. As they talk, their dialogue is somewhat muted and difficult to decifer. It soon becomes painfully obvious that we the viewer are not privy to this cabal. Again, the Clown Player’s continue to exhibit complete control over their audience. As the camera cuts in for a closer view of the group, we finally hear the topic of their intense exchange. Two of the men are working diligently on a model car. One of them, Lance ( Chriss Celentano, beautifully underplaying his rather nebbish character) is thoroughly absorbed in his work. Across from him, Dirk (Big A in another of his unfortunately underdeveloped characterizations) flips through an instruction book. The clowns have blocked their scene in order for the viewer’s attention to fall upon the young man seated at the head of the table.

Food and Tradition Essay

Culture has been existence since the time man came on the earth. Many ethnic groups have their own ways of living. Due to the new technologies and globalization, culture of many societies and families have been affected and altered in one way or the other. Some of the cultural traditions, practices, values and beliefs, values and virtues have faded away never to be heard again in within this new era with new generations. The roots of culture originate from families and clan. So the life styles are now being influenced from their fundamental points of source. This is not saying that culture will come to an end. Several families, clans which grow up to make communities and ethnic groups have struggled to this very far to preserve their culture. The survival of such cultural activities has created major concern over the last few decades. Most people have recently aroused the interest in cultural practices and this has contributed a lot to the tourism industry in our home country. Thousands of tourists are visiting our country entirely to watch over the oldest plays and cultural activities as well as to enjoy our traditional foods during such cultural occasions. This has resulted in dynamic, creative cultural practices of the oldest periods of our fore fathers. Food is something which is taken in the lightest manner possible by the new generations which we have in the entire world. They simply term it as nourishment that sustains growth or furnishes energy or does both to our bodies. They feebly attach much concentration on other importance of food other than the above. They have not known how much it contributes to the social and cultural welfare throughout our life. The role of various foods has deeper implications which are more than satisfying our hungers and other physical requirements. It may structures families schedules or it provide social activities which nurtures the family relation ships as people from one family interacts among themselves or with other family members. To a larger extend, it is used as a representation of certain ethnic identities. Thus, food is used in as part of family cerebrations or ceremonies as well as in our rituals. I as an indigenous person who hails from the northern parts of china, we have varieties of food stuffs. This ranges from the simplest agricultural products both from land cultivations and livestock. Although, the place has no reliable and sustainable rainfalls, many families produce farm products of horticultural natural through irrigation methods. Some of the produces includes vegetables and fruit, cabbages, squashes, pears grapes and apples. From livestock, they are vast lands in which people keep sheep for mutton and lamb. Generally, it is rare to get pork in such a place. This seems to have been influenced by the religion of the people. Most of the inhabitants are Muslims; hence they forbid the practice of taking pork. Pork is seriously fear by this people. The belief the eating of pork is like eating of the fresh of ones supreme being. So, the utilization of food is a very important part of the processes of life. Sometimes we fail to appreciate that food is more than just fundamental. The only other action that we connect in that is of analogous importance to our lives and to the life of our species is a sexual characteristic. But these two activities are quite different. The range of variations is substantially wider in food than in sex. In fact, the importance of food in understanding human culture lies precisely in its infinite inconsistency. For endurance needs, all men everywhere could eat the same food measured only in calories. However, people are of different backgrounds and eat very differently. Chinese eat varieties of foods in their meals which are characterized by quite notable flexibility and adaptabilities. The mixture of different meals in their ingredients remains to be distinctive in the appearance and tastes as well as the flavours. This varies from one cultural activity to another. During the festive occasion of circumcision, children are circumcised to graduate from their childhood to youthful hood. At this particular occasion, people use legume in higher quantities. This includes soybeans, broadens, pea nut and mung beans. They are used to make rapid healing of the wounds. It is also necessary to take bitter spices such as garlic and cinnamons which acts as reminder of the bitter activity they have gone through. (Gernet, 1962) Apart from circumcision ceremonies, many families do not eat meat products during the periods of tragedy such as death. In our culture, meat products are as result of shedding blood to the ground. Shedding of blood is one the acts which are sternly against the practices of our traditions. So, at such time of mourning, people cease from using the meat products which results from blood shed of animals. They believe that this is a sign of maintain peace with their super natural being. Once we eat such products, it like we are provoking the anger of the supreme nature. Thus, the common meals that are taken contain foods full of starch. Reference: Gernet, J. (1962): Daily Life in China on the Eve of the Mongol Invasion: Stanford University Press

Cell Phone Regulations essays

Cell Phone Regulations essays The wireless communications industry is perhaps matched only by the personal computer field in the rate at which new products and features are being introduced to the marketplace. What was once a novelty, used primarily by businesses, has now become commonplace among the masses. Today, cellular phones are owned by more than 114 million Americans according the Cellular Telecommunications The extensive growth in the wireless communications industry over the past ten years has been accompanied by growing concern for the potential hazards of drivers using wireless devices in moving vehicles. Safety regulators are worried that talking on the cell phone is just another distraction that must be added to the list of distracting factors while driving such as the listening or adjusting the radio, looking in the mirror, or eating. In response to concerns voiced by some public officials and members of the general public, some legislations have been enacted and others have proposed. Cellular telephones were introduced in 1983 but there has been some dramatic changes in the cellular industry since then. Phones have gone from being heavy, cumbersome, and expensive to being compact, lightweight, and inexpensive. It was inevitable that cellular phones would find its way to the hands of drivers in vehicles. Previous studies had been done on the effects of distractions on the ability to drive. Along with these studies that showed distractions can impair the ability to drive and new studies that were initiated to examine the effects of cellphone use on drivers, media coverage on accidents and fatal collisions involving cell phones, public officials began to worry. A...

How Fossil Fuels Affect The Environment Research Paper Example

How Fossil Fuels Affect The Environment Research Paper Example How Fossil Fuels Affect The Environment Paper How Fossil Fuels Affect The Environment Paper Essay Topic: Renewable energy Describe and explain how the use of Fossil fuels may affect the environment and discuss measures, which could be taken to reduce the harmful consequences Fossil fuels include gasoline, oil, coal, or natural gas. Whenever we burn them, more pollutant gases are emitted into the atmosphere. They are burned to run cars and trucks, heat homes and business and power factories and are responsible for about 98% of U. S carbon dioxide emissions, 24% of methane emissions and 18% of nitrous oxide emissions. Because of the harmful effects of these pollutant gases, produced when fossil fuels are burnt, they pose a major threat to the environment. Almost all air pollutants are the result Of fossil fuel combustion, either in the home, by industries or the internal combustion engine. Smoke is tiny particles of carbon suspended in the air, produced as a result of burning coal and oil. While smoke remains in the air, it can reduce the light intensity at ground level; hence reduce the overall rate of photosynthesis. Deposits of smoke, or more particularly, soot and ash, may coat plant leaves directly reducing photosynthesis by preventing light penetration or even by clogging stomata openings. The pollutants involved in acid rain are sulfur dioxide, oxides of nitrogen, zone and various volatile organic vapors given off from gasoline stations. Fossil fuels contain between 1% and 4% sulfur and consequently around 30 million tones of sulfur dioxide is emitted from the chimneys of Europe each year. Its effect in high concentrations, are harmful to plants in that it reduces growth, especially in barley, wheat and lettuce and others such as lichens may be killed. Sulfur dioxide (ASS) dissolves in water forming sulfurous acid (HASPS). This is then converted to sulfur trioxide (ASS) then to sulfuric acid (HASPS). Acid rain is harmful since it causes acidification of the soil. Changes in soil pH change the solubility of the ions present, in acid soil; essential minerals like potassium, calcium, magnesium and trace elements start to be lost by leaching. In very acid soil (pH below 4. 5) aluminum ions may appear in the soil at very poisonous concentrations. Aluminum ions may also be leached into lakes and rivers and kill fish and other marine life. Since the industrial revolution, CO gases emitted into the atmosphere have increased by 27%. The pre- industrial concentration was in 1 860 was pump where as the present concentration is estimated at 368 pump. Methane, another greenhouse gas has more than doubled. The main cause Of the increased CO level is due to the combustion of coal and oil. For every tone of carbon burnt, 4 tones of CO are liberated Scientist argue that this extra CO in the air, trap heat and produce a greenhouse effect, causing expansion of the ocean, melting of the polar icecaps with a consequent rise in sea levels. This would in turn cause flooding of low- lying land. The greenhouse effect is not entirely bad, since it maintains the average of the earths surface at 1 5?SQ rather than 18?CO, in the absence of greenhouse gases. CO is transparent o short wave radiation from the sun, but strongly absorbs the long wave radiation that the earth irradiates into space. Global warming is responsible for an increase in 0. 5 1. 0 ?CO of average world temperature, since the late 19th century. If emissions of CO gases are not reduced significantly, the average global temperature is expected to rise by 1. 58 ?CO in the next century. Not only will this increase directly damage plant life, but evaporation will increase as the climate warms, which will increase average global precipitation. Soil moisture is likely to decline in many regions and intense mainstream are likely to be more frequent. These are all serious repercussions of global warming. The relatively inert oxide Of nitrogen, denigrating oxide, is formed during fossil fuel combustion. In the stratos phere, in the presence of u. V. Radiation, denigrating oxide is no longer inert. It reacts with atomic oxygen to form two molecules of nitrogen monoxide radicals (NO?s). These then react with ozone molecules, converting them to molecular oxygen and reforming nitrogen monoxide radicals. Radicals speed up the destruction of ozone because they constantly re-emerge to trigger another reaction. The destruction of the ozone layer results in a significant increase in u. V. Radiation reaching the earths surface. Ultra violet radiation is absorbed by the Purina and pyridine bases in DNA and modifies tem, with consequences affecting the expression of genetic information. In humans this results in a higher incidence of skin cancer. In higher plants grown as crops the effect of increased exposure to u. V radiation is to reduce yields. Aquatic organisms including fish larvae and plankton are very sensitive to u. V light. Disruption in the ecological balance in the ocean may not only affect marine food chains, UT the contribution of the ocean to the absorption of carbon dioxide. In order to reduce the effects of fossil fuel combustion, the primary measure that should be employed is to find alternative energy sources. Renewable energy comes from the exploitation of wave power, wind power, tidal power, solar energy, hydroelectric power and biological sources including biomass (wood charcoal, crop residues, dung and other organic materials). Many of these forms of renewable energy have a low environmental impact hence may be relatively environmentally friendly. Biological fuels, for instance can e used to supply humans growing energy needs. The Gasohol programmer in Brazil, where sugar cane wastes are used to produce a motor vehicle fuel, is such an example. This will reduce the effects of fossil fuel combustion emissions. International efforts can be established to control carbon dioxide emissions as well as implement usage of alternative sources of energy, instead of depleting the worlds fossil fuel reserves, which is expected only to last another 500 years. Governments can also educate the public on the dangers of energy inefficiency. They might choose to promote more efficient use of energy in moms and businesses, including electrical energy since burning fossil fuels generates most of the electricity. They can set energy efficient standards for domestic appliances. They could also change building regulations to ensure that new houses, offices and public buildings are more energy efficient, for instance in cold climates, measures can be taken to reduce heat loss to surroundings like double glazing windows. They may also increase duties on petrol and diesel fuel, to try to reduce their consumption. Schemes may be considered to convert the industries CO emissions into liquids or solids. One present concept for capturing CO from Waste gases involves MEA (Indetermination). Other techniques include physical absorption, chemical reactions to methanol, polymers and co-polymers aromatic carboxylic acids or urea. Individuals can also conserve energy within the home. Re- using materials, like plastic bags are one such way. Recycling newspapers, glass bottles and plastic bottles can also be done in the homes and business. Other simple measures can be employed within the home like buying energy efficient compact fluorescent bulbs for the most used lights in the home. Whenever Seibel individuals should bike, walk, carpool, or use public transport to get to their destination. They can also buy minimally packaged goods, choose re- useable products instead of disposable ones. If they live in hot climates, the house should be painted a light color. Fossil fuels provide 90% of the energy we use now, but at a price of urban air pollution, acid rain, potential global warming and ozone layer depletion. As we burn fossil fuels and continue to use gasoline dependent transport, we increase the level of CO in the earths atmosphere and continue to harm the environment.

Air Pollution Essay Example | Topics and Well Written Essays - 1500 words

Air Pollution - Essay Example As urbanization and industrialization continued to elevate, the rate of release of wastes into the atmosphere by the humans elevated to a level that nature could no longer cope with it. From that time air, pollution has elevates to a higher level because of pollution from the industrial, home and commercial sources. Since these sources are mainly found in the large cities, the air that surrounds them is usually having a high concentration of pollutant gases. When these concentrated gases go beyond the secure limits, then that is the time when they suit a pollution trouble. The graph below is an instance of the way the level of air pollution elevates.Air pollution results from various causes most of which are preventable. Smog that hangs in the atmospheres surrounding the cities is the most common air pollution form. However, there are different causes of this pollution. These pollutions cause elevate global warming. An instance via which air pollution causes global warming is when su rplus carbon dioxide goes into the air, and it depletes the ozone layer. Moreover, carbon dioxide, which is a greenhouse gas, is considered the chief pollutant of Earth warming. Despite the living things emitting carbon dioxide during breathing this gas is in most situations considered a pollutant when industries, power plants, vehicles, and planes produce it. In the current years, these activities have injected much carbon dioxide to the atmosphere thereby raising it levels to a higher rate than it had been thousands of years ago.

Data Mining Theory Essay Example | Topics and Well Written Essays - 2000 words

Data Mining Theory - Essay Example Moreover, data mining methods and techniques are helpful for the companies to take actions against business queries that usually were prolonged to determine. They polish databases for unknown models, discovering analytical information that professionals can overlook for the reason that it resides external to their prospects (Thearling), (Berson, Smith and Thearling) and (Chen and Hu). In addition, classification and clustering analysis are two well-known data mining methods for discovering secret structures in large volume of data. On the other hand, classification and clustering are frequently known as identical, but actually they are dissimilar analytical techniques (Colet). This paper presents a detailed analysis of different data mining classification approaches. These classification techniques include Decision tree induction, Bayesian classification (Naive Bayes), Support Vectors Machines (SVM) and Lazy Learners (k-NN). 1- Introduction The one of the most useful techniques of da ta mining is classification that is a machine learning method employed to forecast cluster association for data samples. For instance, we can desire to utilize classification to forecast whether the weather of a specific week’s day will be â€Å"damp†, â€Å"bright† or â€Å"overcast†. Well-known classification methods comprise decision trees as well as neural networks (Chapple). Additionally, the technique of classification is a dissimilar from clustering technique. Though, the classification is related to clustering because it as well slices customer records into distinct sections known as classes. However, as compared to clustering, a classification analysis necessitates that the end-user/forecaster be acquainted with in advance how data and information classes are described. For instance, classes could be described to signify the probability that a client evades on a loan, and his answer could encompass (No/ Yes). In addition, it is essential that eve ry business record in the dataset utilized to develop the classifier previously encompassed a value for the aspect or attribute applied to describe the classes. For the reason that every business database record has a value intended for the attribute utilized to describe the classes, as well as for the reason that the end-user makes a decision on the attribute to utilize. Moreover, the classification is a great deal less investigative as compared to clustering method. On the other hand, the purpose of a classifier is not to discover the data to find out remarkable sections, however rather to make a decision how novel records should be classified, for example, if is this fresh customer likely to fail to pay on the loan he/she might borrow? (Colet) and (Berson, Smith and Thearling) This paper will outline the comparison of four data mining classification techniques including Decision tree induction, Bayesian classification (Naive Bayes), Support Vectors Machines (SVM) and Lazy Learner s (k-NN). This paper will also suggest the most effective technique for the better data assessment and analysis. 2- Problem Situation and Motivation Data mining and classification techniques are utilized by means of different algorithms, and the particular algorithm utilized in this scenario is able to influence the means records are grouped as well as classified. In